In March 2011, I visited a coal mine located in a remote area of Southeast Asia. The scene was absolutely chaotic. Hundreds of excavators and transporters were operating while hordes of workers worked tirelessly inside the mines. The sheer scale overwhelmed me with a sense of discomfort, and I asked my self how this can ever be sustainable. Perhaps fatefully, on the very same day when I returned to my hotel, news of the accident at the Fukushima nuclear power plant was being reported on every channel. Both events made me deeply question the current norm of using coal-fired power and nuclear power as a main power supply source. It inspired me to establish a business that can shift the world towards using more distributed and cleaner energy.
Driving a sustainable coexistence with nature through technology.
Our Vision
Create IoT products to realize and accelerate the transition to distributed clean energy.
Our Story
2014
Nature is founded in Boston, USA
2016
Nature raises $300K from crowdsourcing campaigns
2017
Nature Remo 1st generation launches in Japan and Nature conducts VPP pilot with Kansai Electric
2018
Nature raises US$1 mil from Daiwa Corporate Investment and Nature Remo mini launches in Japan
2019
Nature raises US$5 mil from Energy & Environment Investment and Delight Ventures and moved the HQ to Japan
2020
Nature Remo crosses 200,000 units sold and debuts in global market
Meet our team
Haruumi Shiode
CEO & Founder
Haruumi completed a master’s degree in Computer Science at the Royal Institute of Technology in Sweden in 2008 and lived abroad for three months thereafter. From 2008 to 2014, he worked in investment management at Mitsui & Co., Ltd’s US IT venture and electric power business development in Southeast Asia. In 2016, Haruumi completed the MBA program at Harvard University. Haruumi founded Nature while he was at Harvard.
Masayuki Matsuki
CTO
Known as Songmu. He has been involved in a wide range of careers, including sales, information systems, SI, social games, product owner for SaaS development and engineering. He specializes in designing and developing infrastructure that can withstand long-term operation, and has won ISUCON three times. YAPC :: Tokyo 2019 best speaker. Authored “Minna no Go” (Technical Reviewer, co-author)
Daichi Kamisono
Hardware
For 10 years, Daichi has designed and developed various hardware (electric circuits) such as safety door switches and vision sensors at Omron Corporation. He miraculously appeared as a savior to solve hardware problems before the release of the original Nature Remo, and soon after officially joined the team.
Tomomi Nagao
Designer
Tomomi graduated from Musashino Art University’s Department of Craft and Industrial Design in 2010. Later she worked on mobile design and product design for IoT products at Kyocera Corporation for 8 years. She has worked on Nature Remo’s industrial design since its founding, and currently handles Nature’s overall design.
Soh Kitahara
Software Engineer
Soh graduated from the graduate school of policy media at Keio University graduate school (SFC) in 2012. As a student, he developed numerous service and apps such as Lobi at KAYAC Inc. After graduating from university, he worked for KAYAC, soon after, he decided to support Murase and work alongside him. In 2018, Soh officially joined Nature Inc.
Kyosuke Kameda
Software Engineer
Born and raised in Toyama, Kyosuke developed many services and applications as a front-end engineer at Kayak. With Nature, he manages the backend servers and databases.
Veronica Lee
Mechanical Engineer
Veronica graduated from New York University Abu Dhabi with a Bachelor’s degree in Mechanical Engineering having studied in the UAE, USA, China, and Australia. While in college worked with a Swedish startup on creating educational gadgets, after which joined Nature Inc.
Ryota Kajimoto
Customer Support
Ryota first worked in customer support at Camera Kitamura as the store manager. After that, he moved on to work in customer support with DMM and with a social game venture.
Anna Kinoshita
General Affairs
Graduated from Chuo University’s Faculty of Economics. After joining a bank in Okinawa, she worked in the back office team of a local startup and with freee.
Masakazu Otsuka
Technical Advisor
Masakazu Otsuka planned and developed an infrared remote control named “IRKit” with open source Wi-Fi communication function on its own in order to achieve the objective of “increasing the number of people making appliances with devices that operate with the iPhone”. He is a founding member of Nature and handled the initial development of Nature Remo.
Shuhei Kawasaki
Technical Advisor
Formerly the DeNA CTO Director. He developed “Mobage” and “Mobaoku” by himself in 3 months. In 2002, he pursued a Ph.D. at the University of Tokyo, where he joined DeNA as a part-time worker, and he quickly became a director in 2007. He lead the development of the company’s services with unconventional ideas, development capabilities, and speed.
Shikhar Ghosh
Advisor
In 1996, Shikhar listed Open Market on NASDAQ. After that, over the past 20 years, he went to found numerous startups as a continuous entrepreneur. He currently works as a senior lecturer at Entrepreneurial Management Unit at Harvard Business School.